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Claritas
The AI engine Fit Assessment
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Blurb
Claritas provides an all-in-one audience segmentation solution suite that enables marketers to pinpointing their ideal market.
HQ Location
San Diego (United States)
Founded
1971
Employees
201 - 500
Total funding raised
Not available
Last Funding Event
Acquired by The Carlyle Group, January 2017
Smart insights
- Catherine Msc (Chief People Officer) worked at Lilium as Head of People Business Partnering for 1.5 years (2021 - 2022)
- Val Miftakhov (Founder & CEO) worked at Google in various roles, including Head of R&D, Google for Work Incubation, for a total of 4 years (2012 - 2016)
- 6m headcount growth: 25%
- 1Y headcount growth: 94%
- Headcount-to-last-round ratio: 5.3 employees/$M
Developer of consumer segmentation algorithms intended to offer a comprehensive view into consumer behavior patterns. The company's proprietary segmentation analysis is used by marketers, academics, media organizations and other marketing data providers, enabling clients to understand where their consumers live, work, play and shop for more effective and efficient marketing.